01
Experienced practitioners
You have a substantial body of work, but your speaking still feels broader or less distinctive than the thinking behind it.
Speaker Representation
A Free Guide for Speakers
Build a point of view your audience can use.
The Point of View Guide for Speakers helps you move from a broad body of expertise toward a clear idea worth sharing—one that makes your speaking more useful, memorable, and distinct.
Written by Philip Morgan, Director of Speaker Strategy & Development at Cheryl Janis Agency.
Free to read and download · Beta edition, 2026
The Central Idea
A point of view is an idea you wish your audience would buy into because their buy-in would make things better for them.
The guide unpacks each part of that definition and gives you a practical way to begin finding, testing, and expressing the ideas that matter most in your work.
Who It Is For
For speakers with something real to say—and a desire to say it more clearly.
You do not need a fully formed “big idea” before you begin. The guide is designed to help you work with the expertise, experience, questions, and convictions you already have.
02
Developing speakers
You want to move beyond sharing information and toward an idea that gives audiences a meaningful new way to see or act.
03
Authors, educators, and advisors
You are translating years of experience into talks, workshops, articles, or other forms of public thought leadership.
Inside the Guide
A framework for moving from expertise to a useful idea.
The guide combines explanation, mapping, and reflection. You can read it straight through or return to individual exercises as your thinking develops.
- 01
Understand point of view
See how a point of view differs from a topic, opinion, personal brand, or collection of expertise.
- 02
Cultivate promising ideas
Notice the beliefs, observations, tensions, and recurring questions that could become a meaningful POV.
- 03
Map your POVSpace
Explore the surrounding ideas and alternatives that give your point of view context, contrast, and depth.
- 04
Center the audience
Connect the idea to a real audience and the improvement their buy-in could make possible.
- 05
Articulate and test it
Use practical prompts to write, refine, defend, and share the idea in your own language.
How to Use It
Read slowly. Write honestly. Let the idea develop.
A point of view is cultivated rather than manufactured. The exercises are most useful when you give yourself room to notice what you repeatedly see, question, defend, or wish were different for the people you serve.
- 01
Read
Begin with the short conceptual chapters and notice which ideas create energy, resistance, or recognition.
- 02
Map
Use the POVSpace and audience exercises to place your idea in context and clarify who it is meant to help.
- 03
Write
Work through the exploration prompts, then test your language in talks, conversations, and short-form writing.
About the Author
Philip Morgan
Director of Speaker Strategy & Development
Philip has spent more than a decade studying how independent experts become easier to understand, differentiate, and choose. His work spans specialization, market positioning, point-of-view development, small-scale research, lead generation, and audience-based marketing.
At Cheryl Janis Agency, he leads onboarding, strategic interviews, speaker development, and coaching—helping clients clarify what they want to say, who it matters to, and how their expertise can be understood with greater precision.
More about PhilipChoose Your Format
Start finding the idea only you can bring to the room.
Read the complete guide in your browser or download a copy to keep.